Terms and conditions

Wise Cow provides online mathematics learning and practice. These terms explain the service, purchases and your rights. Contact us at hello@wisecow.co.uk or through the Contact page.

These terms apply to personal use of Wise Cow and purchases made through the website. The plan details and price shown before checkout form part of your purchase. If a specific offer gives you a more favourable right, we will honour it.

Creating an account is free and does not commit you to a paid plan. A paid plan or trial begins when your order is accepted and access is confirmed. You can review your choices before submitting payment details.

Our privacy policy explains how we use personal data. Accepting these terms does not give permission for optional usage analytics or remove any data-protection rights.

Nothing in these terms limits consumer rights that the law does not allow us to exclude.

Our postal contact address is Wise Cow, 3F1 Third floor, 3 Hill Street, Edinburgh, EH2 3JP.

You must be aged 13 or over to create or use a Wise Cow learner account. Accounts are not available to children under 13, including where an adult would otherwise give permission.

Use accurate account and billing information and keep your sign-in details secure. Tell us promptly if you suspect someone is using your account without permission. You are not automatically responsible for unauthorised activity that is not your fault.

An account is for one learner. Do not share it with other learners, sell access or use someone else’s account without permission. A parent or guardian may help a child manage their account.

To purchase a paid plan, start a trial that leads to payment, or choose to pay early during a trial, you must be aged 16 or over if you live in Scotland, or aged 18 or over if you live in England, Wales or Northern Ireland. These are Wise Cow’s purchase eligibility requirements. If you are below the applicable age, an eligible parent or guardian must arrange the purchase in their own capacity.

The purchaser must have permission to use the payment method and is responsible for the agreed charges. Paying for another learner does not give the purchaser unrestricted access to that learner’s personal information. These terms do not give permission for optional analytics or marketing.

Access includes the courses and features described in your chosen plan for its stated period. Sample content and trial access may cover only part of a course. Check that the available subject, level and content meet your needs before purchasing.

Wise Cow supports learning and revision. Automatic marking, explanations and progress summaries can contain mistakes and do not constitute official examination results or qualifications. We do not guarantee a particular grade or educational outcome.

If you think content or a marking result is wrong, contact us with the question or attempt reference. We will investigate. These educational limitations do not remove our responsibility to provide the service with reasonable care and skill.

You need an internet connection and a compatible modern browser. Handwritten input requires a suitable mouse, touchscreen or pen device. You are responsible for your device and connection costs; contact us if you are unsure about compatibility.

We may correct errors and update learning materials. We will not use updates to remove a substantial part of the paid service without the protections in section 11.

Automatic marking is subject to fair-use limits shared across all courses on your account. Usage varies with the length and complexity of answers and marking requests.

Fair-use allowances renew each account month. An account month follows the monthly anniversary of your earliest subscription start, or your account creation date if there is no subscription start. It does not necessarily match a calendar month.

Pending requests may temporarily reserve part of your allowance. Requests that fail to return a usable result may still count towards usage; contact us if you believe an error has unfairly used your allowance.

If a fair-use limit is reached, further automatic marking may pause until the next account month. Your existing course entitlement, lessons and saved feedback remain available. Technical limits on exceptionally large submissions also apply to keep the service reliable.

We will not reduce your fair-use allowance for a period already paid for without your agreement or an appropriate remedy under section 11.

The checkout shows the amount payable, applicable taxes, payment timing, course access and whether the plan renews. Check these details before confirming. We will not add an undisclosed compulsory fee.

A monthly plan renews and charges monthly until cancelled. An upfront plan is a single payment for access until the stated end date and does not renew automatically. Immediate full-access purchases are charged when you confirm the purchase.

For an upfront plan priced to a selected end date, the amount and end date accepted at checkout govern that purchase. A later change to a new customer’s offer does not change your existing order.

If a payment fails, access may remain limited or be suspended until payment is resolved. We will explain how to resolve the problem. Contact us if you dispute a charge; this does not restrict any rights you have with your payment provider.

Price changes apply to future purchases or renewals, not an already-paid period. A higher renewal price requires clear advance notice and your agreement before it is charged. If you do not agree, we will honour the existing price or explain when the plan will end, with reasonable notice and any refund due for unused prepaid access.

Where offered, a trial lasts seven days and provides limited course access. It is available only on the eligibility terms shown with the offer. Choosing immediate full access starts paid access once payment is successfully confirmed instead.

A trial requires a payment method. Unless you cancel before its stated end, a monthly trial converts to the displayed recurring monthly subscription, while an upfront trial takes the displayed single payment for the stated access period.

Trial access covers selected course topics and limited guided revision and practice papers, where available. Practice Attempts are subject to fair-use limits. Automatic marking is also subject to the fair-use provisions in section 4. The offer explains the access available to you.

You can cancel a trial using Cancel trial in Billing or the trial controls shown on your subscription page. Cancelling a trial stops its automatic payment. Your limited trial access continues until the original trial end date, then ends without a payment being taken. If a payment is already being processed or the control is unavailable, email hello@wisecow.co.uk; the absence of a button does not remove your cancellation rights.

If you choose to pay and unlock full access during a trial and payment succeeds, the trial ends and full access begins. For a monthly plan, monthly billing starts at that point; for an upfront plan, the saved single price and access end date apply. If payment needs further authentication or fails, follow the status shown rather than assuming the upgrade is complete.

A seven-day trial is separate from the fourteen-day cancellation right described below. Choosing a trial does not shorten that legal cancellation period.

You can cancel your initial plan within 14 days after the day the contract begins, without giving a reason. Where the contract starts with a trial, this period starts with that contract, rather than beginning again at the first payment. Starting the trial or using Wise Cow does not by itself waive this right.

To exercise this right, email hello@wisecow.co.uk, write to Wise Cow, 3F1 Third floor, 3 Hill Street, Edinburgh, EH2 3JP, or send a clear cancellation request through the Contact page before the deadline. Include enough information to identify the account and purchase. You do not need to use particular legal wording or give a reason. Access ends when we carry out the cancellation.

If you cancel within this initial period, we will stop future charges and refund the payments for that plan within 14 days of receiving your request. We use the original payment method unless you agree otherwise and do not charge a refund fee.

You may use this cancellation message, but it is not compulsory: “To Wise Cow, 3F1 Third floor, 3 Hill Street, Edinburgh, EH2 3JP, hello@wisecow.co.uk: I give notice that I cancel my contract for [plan/course], ordered on [date]. Account email: [email]. Customer name and address: [name and address]. Date: [date].” A signature is needed only if sending a paper form.

After the initial cancellation period, manage a monthly subscription through Billing → Manage billing or contact us to stop the next renewal. The billing service shows when cancellation takes effect. A request received before the renewal is due must not be defeated merely because a website control is unavailable.

Cancelling renewal does not ordinarily refund a period already paid for; access continues to the paid-through date unless you request account deletion or receive a refund that ends access. An upfront plan ends on its stated date without a renewal to cancel.

If the service is faulty, materially different from its description or not supplied as agreed, you may have rights to correction, repeat performance, a price reduction or a refund. These rights can apply after the initial cancellation period. Contact us so we can put the problem right; these terms do not replace your statutory remedies.

Deleting an account is separate from requesting a refund. Account deletion closes access and stops future renewals, but does not automatically refund earlier payments or cancel a valid claim you have against us.

You retain ownership of the original work you submit. You give Wise Cow permission to store, reproduce and process it only as needed to provide and protect the service, mark answers, support you and carry out the limited transcription-based quality testing described in the privacy policy. This permission is subject to your data-protection rights and the stated retention purposes.

Only submit material you have the right to provide. Do not submit unlawful, abusive or harmful material, unnecessary sensitive personal information, or another person’s confidential information.

Wise Cow and its licensors retain their rights in the website, software and learning materials. You may use the content for your own learning and make copies where the website expressly allows this or the law permits it.

Do not resell or publicly redistribute protected content, bypass access controls, disrupt the service or use automated collection that infringes our rights or harms the service. This does not restrict activities the law expressly permits.

Use Wise Cow consistently with the rules of your school and examination body. Do not use it to obtain unauthorised help during an assessment.

We will provide the service with reasonable care and skill and supply digital content that meets applicable legal requirements, including matching its description. We aim to keep the service available, but maintenance, faults and events outside our reasonable control may interrupt it.

We will take reasonable steps to resolve interruptions and provide notice of planned work where practical. If an interruption materially affects paid access, contact us for an appropriate remedy, which may include restored access, an extension, a price reduction or a refund as required by law.

For events outside our reasonable control, we will take reasonable steps to reduce their effects. We do not use such events to retain payment for services we cannot provide indefinitely. Your right to cancel and receive any refund due remains.

We may restrict or suspend access when reasonably necessary to address a security threat, unlawful use, fraudulent payment or a serious or repeated breach of these terms. Any restriction should be proportionate to the problem.

Where it is safe and lawful, we will explain the reason and give you an opportunity to correct the problem before ending access. Immediate action may be necessary to protect people or the service. You can contact us to challenge a decision.

If we end paid access for reasons that are not your fault, we will refund the unused portion. If a breach is your fault, any amount we retain must be fair and lawful; there is no automatic forfeiture of all fees.

You can close your account through Account → Data → Delete your account. The privacy policy explains the recovery period, erasure and any records that must remain. Cancelling a plan and deleting an account are different actions.

For an inactive account without current paid access, we may send a warning with a deletion deadline. Signing in before that deadline stops the inactivity process.

We may make proportionate changes to address legal or security requirements, correct errors or improve the service. We will explain material changes in advance, except where urgent action is necessary, in which case we will explain them as soon as reasonably possible.

A change will not retrospectively remove rights arising from your purchase. If a proposed change would materially reduce the paid service or disadvantage you, we will obtain agreement where needed or let you end the affected plan without penalty and receive a refund for unused prepaid access.

New terms apply to new purchases from their stated effective date. For an existing contract, we will follow the notice and protection requirements above; simply uploading a replacement page does not automatically vary your purchase.

If the business transfers to a new operator, your existing consumer rights must be preserved and we will explain any effect on your contract and personal data.

We are responsible for foreseeable loss or damage caused by our breach of these terms or failure to use reasonable care and skill. Loss is foreseeable if it is an obvious consequence or was reasonably contemplated when the contract was made.

We do not exclude or limit liability for death or personal injury caused by negligence, fraud or fraudulent misrepresentation, or any liability or consumer right that cannot lawfully be excluded.

Wise Cow is supplied for personal learning. We do not accept liability for business losses arising from use for trade or commercial purposes, except where the law requires otherwise. This does not exclude the learner’s ordinary consumer remedies.

We are not responsible for losses caused solely by your misuse or events for which we have no legal responsibility. If our faulty digital content damages your device or other digital content, your statutory rights to repair or compensation remain.

Email hello@wisecow.co.uk or use the Contact page with the account or order reference and a description of the problem. We will investigate and seek a fair resolution. Do not send full card numbers or passwords.

If we cannot resolve a consumer complaint, we will explain our position and provide information about an appropriate certified alternative dispute resolution provider and whether we are willing or required to use it. You are not required by these terms to use arbitration instead of the courts.

English and Welsh law governs these terms, subject to mandatory consumer protections that apply where you live. UK consumers may bring proceedings in the courts of the part of the UK where they live. Nothing here removes any other court rights given by applicable consumer law.

If a court finds a term unenforceable, the remaining terms apply so far as they can fairly operate. A delay in enforcing a right is not a permanent waiver. Neither provision reduces your statutory rights.